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Adobe

Creative and experience platform company. Adobe Digital Insights published the first AI Content Visibility report in April 2026, revealing that AI traffic to U.S. retail sites grew 393% YoY and product pages score just 66% on AI readability.

Adobe

Creative and experience platform company. Adobe Digital Insights published the first AI Content Visibility report in April 2026, revealing that AI traffic to U.S. retail sites grew 393% YoY and product pages score just 66% on AI readability.

Coverage 1

Feature

The Internet Is Being Re-Intermediated. Adobe's Data Shows How Fast.

AI traffic to retail grew 393% in Q1. AI-referred shoppers now convert 42% better than search. The 25-year path from search box to purchase is being permanently rerouted.

· 7 min read
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