Explainer
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WTF is an AI-native org anyways? Let's compare Airbnb & Meta's opposing plans.
/ Two companies. Both convinced the future depends on AI. Wildly different strategies. What Airbnb and Meta are doing — and where they actually converge — tells you more about AI adoption than anything you'll read on LinkedIn. Brittany Hobbs | 3w ago
What UX Research Looks Like When Context Becomes the Engine
/ The role is moving from a step that produces decks to infrastructure that powers everyone else's AI. Both halves of that sentence are going to be hard. Brittany Hobbs | 1mo ago
The UX Researcher's Guide to Claude, Claude Cowork, and Claude Code
/ Which tool you need, how to set it up, and what the risks actually are Brittany Hobbs | 1mo ago
Physical AI: What It Is, What's Been Built, and Five Startups That Will Define It
/ AI is leaving the screen. A $383 billion market is forming around machines that perceive, reason, and act in the physical world. Brittany Hobbs | 2mo ago
What AI Does to Human Thinking: Cognitive Sovereignty, the Median Pull, and Why It Matters for Product Teams
/ Helen and Dave Edwards have spent a decade studying how AI changes cognition. Their findings should reshape how product leaders measure AI adoption. Brittany Hobbs | 2mo ago
Enterprise Context Is the AI Moat Nobody Built: Knowledge Graphs, Taxonomies, and Why Models Aren't Enough
/ Juan Sequeda from data.world (now ServiceNow) explains why the most expensive AI failures trace back to one missing layer — and why the 'context wars' are just beginning. Brittany Hobbs | 2mo ago
How to Measure AI Product Impact: The Bullseye Framework for Power, Speed, Impact, and Joy
/ Most AI dashboards measure usage. They should measure outcomes. Here's the four-pillar framework and the three-layer telemetry stack that replaces vanity metrics. Arpy Dragffy | 2mo ago